What Is Kindle Direct Publishing?
Kindle Direct Publishing (KDP) is Amazon's self-publishing platform. It lets any author publish ebooks, paperbacks, and hardcover books and sell them globally through Amazon — with royalties paid directly to the author's bank account.
There are no upfront costs, no gatekeepers, and no minimum sales requirements. Amazon takes a percentage of each sale (30% for ebooks in the 70% royalty tier, roughly 40% for print after printing costs). You keep the rest.
Up to 70%
Ebook (Kindle)
Prices $2.99–$9.99
~60%
Paperback (POD)
After printing costs
~40%
Hardcover (POD)
After printing costs
KDP also includes KDP Select — an optional program that enrolls your ebook in Kindle Unlimited (KU), Amazon's subscription reading service. KU pays authors per page read rather than per sale. For many genres, KU income exceeds direct sales income.
Step-by-Step: From Account to Published
Create your KDP account
Go to kdp.amazon.com and sign in with your existing Amazon account or create a new one. You will need to complete your tax interview (W-9 for US authors, W-8BEN for international) and add bank account details for royalty payments before your first book can go live.
Pro tip
Use the same Amazon account you use as a reader — it keeps everything in one place.
Understand your publishing options
KDP offers three formats: Kindle ebook (digital, 70% royalty up to $9.99), paperback (printed on demand, ~60% royalty), and hardcover (printed on demand, ~40% royalty). You can publish all three versions of the same book under one title — and you should, as each format serves a different buyer.
Pro tip
Start with ebook and paperback. Add hardcover later if your genre warrants it.
Prepare your manuscript
KDP accepts Microsoft Word (.docx) and EPUB files. For ebooks, use Word styles (Heading 1 for chapters, Normal for body text) — not manual bold or font changes. For print, ensure your document is set to your intended trim size (6×9 inch is standard for trade paperback). Remove all headers, footers, and page numbers before uploading — KDP adds these.
Pro tip
Use Vellum (Mac, $250) or Atticus (all platforms, $147) to produce a clean EPUB and print PDF instead of uploading raw Word files.
Design or commission your cover
Your cover is the single highest-impact element of your book's Amazon page. Options: KDP Cover Creator (free, built-in, results look self-published), Canva (free/paid, better results with effort), Fiverr/Reedsy freelance designer ($100–$600, recommended for genre fiction). Print covers require a specific template based on your trim size and page count — download it from KDP's Cover Calculator tool.
Pro tip
Browse the top 20 bestsellers in your genre before briefing a designer. Your cover must look like it belongs on that list.
Fill in your book details
KDP book details include: title, subtitle, series name and number (critical for series discoverability), edition number (leave blank for first editions), author name, contributors (editors, illustrators), description (your blurb — this is your sales copy, spend time on it), publishing rights, and audience age range.
Pro tip
Your description is limited to 4,000 characters. Open with a hook — your inciting situation in one sentence — before any marketing language.
Set keywords and categories
Enter 7 keyword phrases (not single words — phrases). Choose 2 categories — research these carefully using Amazon's category browse pages first. For additional categories, you can contact KDP support after publishing and request up to 10 total categories. Categories determine which bestseller lists you can rank on, so low-competition sub-categories are valuable.
Pro tip
Use Publisher Rocket ($97) to find keyword phrases with search volume and winnable competition before you fill in this section.
Decide on KDP Select vs. wide distribution
KDP Select enrolls your ebook exclusively in Kindle Unlimited for 90-day renewable terms. Benefits: KU page reads, free promotion days, Countdown Deals. Drawback: you cannot sell the ebook anywhere else (Apple Books, Kobo, Google Play, etc.) during enrollment. Wide distribution (not in KDP Select) reaches all retailers but forfeits KU income. Most genre fiction debut authors should start with KDP Select.
Pro tip
You can always go wide after 90 days. Starting wide is harder to reverse if KU income turns out to be significant.
Set your price and understand royalties
Ebook royalties: 70% on prices between $2.99–$9.99 (minus small delivery fee), 35% on all other prices. Paperback royalties: approximately 60% of list price minus printing cost. Example: a 300-page paperback priced at $14.99 in the US earns roughly $5.45 after printing. KDP's royalty calculator shows exact figures before you publish.
Pro tip
For genre fiction ebooks: $3.99–$4.99 is the sweet spot for 70% royalty while staying competitive. For non-fiction: $5.99–$9.99.
Submit and wait for review
After uploading your manuscript and cover and filling in all details, click Publish. KDP reviews new titles in 24–72 hours. During this period your book is 'In Review' in your KDP dashboard. You will receive an email when it goes live. Common rejection reasons: cover contains text that is too small to read at thumbnail size, manuscript contains formatting errors, metadata violates KDP guidelines.
Pro tip
Preview your book using KDP's online previewer before submitting. Check every chapter break and the table of contents.
After publishing: build your review base
A newly published book with 0 reviews is effectively invisible on Amazon. The algorithm needs social proof before it surfaces your book in search results and also-boughts. The highest-ROI activity in your first 30 days is collecting legitimate reviews. Use iWrity to send ARCs to vetted reviewers before or immediately after launch. Authors who gather pre-launch reviews earn 2.5× more in their first 30 days.
Pro tip
Start building your ARC reader list via iWrity 4–6 weeks before your publish date. You want reviews posting on launch day, not 3 weeks after.
KDP Select vs. Wide Distribution: Which Should You Choose?
This is the most contested decision in indie publishing. Here is an honest breakdown without agenda:
KDP Select (Kindle Unlimited)
Ebook exclusive to Amazon for 90-day renewable terms.
✓KU page-read income (often exceeds sales)
✓5 free promo days per 90-day period
✓Kindle Countdown Deals
✓Higher Amazon algorithm visibility
✓Easier to manage (one platform)
✗Cannot sell ebook on Apple Books, Kobo, B&N
✗Risk: Amazon policy changes affect all income
Wide Distribution
Sell on all retailers simultaneously.
✓Apple Books, Kobo, Google Play, B&N, libraries
✓Income diversification (not Amazon-dependent)
✓Better for non-fiction (different buyer behavior)
✓Audiobook platforms (Findaway Voices, etc.)
✗No KU page reads
✗Must manage multiple platforms
✗Lower Amazon algorithm priority
✗Slower to build traction in early career
Recommendation for debut authors
Start with KDP Select for your first 90-day term. Check your KU page-read income vs. direct sale income at the 60-day mark. If KU income is significant, renew. If it is minimal relative to what you could earn wide, opt out and distribute to all platforms after the term ends.
KDP Royalties Explained With Real Numbers
| Format | List Price | Royalty Rate | Est. Royalty per Sale |
|---|---|---|---|
| Ebook | $4.99 | 70% | ~$3.43 (after delivery fee) |
| Ebook | $0.99 | 35% | ~$0.35 |
| Paperback (300 pages) | $14.99 | 60% of list | ~$5.45 (after ~$3.54 print cost) |
| Paperback (300 pages) | $9.99 | 60% of list | ~$2.45 (after ~$3.54 print cost) |
| KU (per page read) | — | Per-page rate | ~$0.0045/page (varies monthly) |
KU example: a 300-page novel read in full pays approximately $1.35. A reader who buys the ebook at $4.99 pays $3.43. KU income depends on read-through rate and volume. Use KDP's built-in royalty calculator for exact figures.
What to Expect: Publishing Timeline
The 6 Most Expensive KDP Mistakes First-Time Authors Make
Publishing with 0 reviews
Use iWrity to collect ARC reviews 4–6 weeks before launch. Authors with 20+ pre-launch reviews earn 2.5× more in their first 30 days.
Using KDP Cover Creator
KDP Cover Creator produces covers that immediately signal 'self-published.' Spend $100–$200 on a Fiverr designer who specializes in your genre before you publish.
Uploading a raw Word file without formatting
Use Vellum or Atticus to produce a clean EPUB before uploading. Raw Word files produce inconsistent Kindle formatting that generates reviews mentioning 'formatting problems.'
Setting ebook price below $2.99
Below $2.99, royalties drop from 70% to 35%. A $0.99 ebook earns $0.35. A $2.99 ebook earns $2.09. Unless you are deliberately running a free/cheap acquisition campaign, price above $2.99.
Choosing high-competition categories
Category rank matters for Amazon's algorithm. A #1 bestseller badge in 'Cozy Mysteries with Cats' beats ranking #3,000 in 'Mystery, Thriller & Suspense.' Research low-competition subcategories before publishing.
Not setting up an Author Central page
Author Central (authorcentral.amazon.com) lets you add a bio, photo, and blog feed to your Amazon author page. It also lets you claim books, register series pages, and see enhanced sales data.
After Publishing: Your 30-Day Launch Checklist
Quick Answers to Common KDP Questions
Can I publish on KDP and other retailers at the same time?
Yes — for paperback, hardcover, and audiobook. For ebooks, only if you are NOT enrolled in KDP Select. If you are in KDP Select, your ebook must be exclusive to Amazon.
How long does it take to get paid?
KDP pays monthly, approximately 60 days after the end of the sales month. Sales in January are paid at the end of March. The payment threshold is $100 (bank transfer) or $10 (check).
Do I need an ISBN?
For Kindle ebooks: no. Amazon assigns a free ASIN. For KDP Print paperback and hardcover: KDP provides a free ISBN, or you can purchase your own. Purchasing your own ISBN (from Bowker in the US) lets you use the book with other print-on-demand services using the same ISBN.
Can I change my book after it is published?
Yes. You can update your manuscript, cover, price, description, keywords, and categories at any time. Changes to the manuscript and cover go through a 24–72 hour review. Metadata changes (price, keywords, description) take effect much faster.
What file formats does KDP accept?
Ebook: EPUB (preferred), DOCX, HTML, MOBI (legacy). Print: PDF (required for best results). Always use PDF for print interiors — Word uploads for print frequently produce spacing and font errors.
Is there a cost to publish on KDP?
No. KDP is free to use. Amazon takes a royalty cut on each sale. You pay nothing upfront, and there are no ongoing fees, minimum sales requirements, or penalties for low-performing books.
Your Book Is Live. Now Get the Reviews That Drive Sales.
The single biggest lever for a new KDP book is reviews. Authors who collect pre-launch reviews via ARCs earn 2.5× more in their first 30 days. iWrity connects first-time and experienced KDP authors with vetted ARC reviewers who post honest, Amazon-verified reviews.
Get Pre-Launch Reviews on iWrity