The wrong world's specific wrongness
Portal horror's other world must be wrong in specific, concrete ways rather than in vague atmospheric terms. The wrongness should be experienced through the protagonist's senses: the geometry that does not add up, the light that illuminates without casting shadow, the sound that seems to come from inside the protagonist's head rather than from outside, the smell of something organic that should not be there. Each wrong detail should compound the others: not one uncanny element but a world in which everything is slightly off in a way that the protagonist cannot quite name, that resists rational explanation, that makes the human mind's attempt to categorize and understand feel futile. The wrongness should accumulate rather than announce itself.