Does Amazon A+ Content Actually Boost Book Sales?
A+ Content can lift conversions by up to 10% — but only when paired with social proof. Here's everything KDP authors need to know before setting it up.
What Is Amazon A+ Content?
A+ Content replaces your plain book description with rich visual modules. Here's what you need to know before you start.
What It Replaces
A+ Content replaces your standard plain-text product description with rich modules that include formatted text, images, comparison tables, and narrative sections. Readers see a much more engaging presentation instead of a wall of text.
Who Can Use It
KDP authors have two paths. Author Central gives you a basic editorial description without Brand Registry. Full A+ Content with advanced modules requires Brand Registry enrollment — which KDP authors can complete using their published book as the qualifying product.
What It Includes
A+ Content modules include image + text combinations, narrative brand story sections, comparison charts (useful for a series), and feature highlight grids. You can mix and match up to 5 modules per listing.
Does A+ Content Actually Increase Book Sales?
Amazon reports up to a 10% conversion lift on listings with A+ Content. But there's an important caveat every author needs to understand.
Amazon's internal data shows A+ Content listings average a 3–10% improvement in conversion rate compared to plain descriptions. For books, this means more browsers becoming buyers — especially when readers are comparing multiple titles.
A+ Content works best when you already have social proof. A stunning visual presentation on a book with zero reviews still won't convert well — readers check the star rating before scrolling to your A+ modules. This is exactly where iWrity fits in.
Bottom line: A+ Content handles the presentation layer. Reviews handle trust. You need both to maximize conversions. Don't invest time in A+ Content before you have at least 10 reviews.
How to Set Up A+ Content: Step by Step
From your KDP dashboard to a live listing — here's the complete setup process.
- 1
Navigate to A+ Content Manager
Log in to your KDP dashboard. Under the Marketing tab, find "A+ Content Manager". If you don't see it, you may need to complete Brand Registry enrollment first. Author Central offers a simplified path for basic descriptions.
- 2
Select Your Book ASIN
Search for your book by title or ASIN. You can apply A+ Content to one title at a time, or reuse modules across multiple books in a series.
- 3
Choose a Module Layout
Select from module types: image + text overlay, standard image + text, header image with text, or comparison chart. Start with 2–3 modules. A compelling header image + a narrative module is a strong combination for fiction.
- 4
Write Compelling Copy
Focus on benefits and emotional outcomes, not features. "A twisting psychological thriller that keeps you guessing until the last page" beats "This book has 300 pages and three plot twists." Speak to the reader, not about the book.
- 5
Add Images (1464×600px)
Amazon recommends 1464×600px for standard image modules. Use your book cover, atmospheric scene imagery, or author photo. Avoid text-heavy images — the copy does the heavy lifting.
- 6
Submit for Review
Click submit. Amazon reviews A+ Content submissions within 7 business days (up to 14 during peak periods). You'll receive an email when it goes live. Tip: avoid policy violations by not including pricing, competitor mentions, or contact information.
Tip: If you're not yet enrolled in Brand Registry, use Author Central to add a basic enhanced description first. Go to authorcentral.amazon.com, find your book, and edit the description with HTML formatting. It's not full A+ but it's better than plain text.
A+ Content + Reviews = Maximum Conversion
Neither A+ Content nor reviews alone is enough. Together, they create the strongest possible conversion signal on Amazon.
- ✓Tells the story of your book visually
- ✓Builds your author brand
- ✓Differentiates you from generic listings
- ✓Answers "what is this book about?" beautifully
- ✓Proves other readers loved it
- ✓Answers "is this worth my time/money?"
- ✓Triggers Amazon recommendation algorithm
- ✓Provides genre-specific social proof
Authors who invest in A+ Content but neglect reviews are building a beautiful storefront with no customers inside. iWrity connects your book with genre-matched readers who post honest Amazon reviews — so your A+ presentation converts.
FAQ: A+ Content for KDP Authors
Is A+ Content free for KDP authors?+
Yes, A+ Content is completely free for KDP authors. Amazon does not charge to create or publish A+ Content modules. The only investment is your time creating the copy and images.
Can self-published authors use A+ Content without Brand Registry?+
Yes. Through Author Central, self-published authors can add a basic editorial description without Brand Registry. For full A+ Content with advanced visual modules, you need Brand Registry — which KDP authors can enroll in using their published book as the qualifying product.
How long does A+ Content approval take?+
Amazon typically approves A+ Content within 7 business days. You'll receive an email when it goes live. During peak periods like Q4 it can take up to 14 days.
Does A+ Content affect Amazon SEO ranking?+
A+ Content text is not indexed by Amazon's search algorithm, so it doesn't directly boost keyword rankings. However, A+ Content improves conversion rate, which is a significant ranking signal. Better conversions lead to higher organic rank over time.
What's the difference between A+ Content and Editorial Reviews?+
Editorial Reviews are text-only quotes from press or reviewers, shown in a separate section. A+ Content (Enhanced Brand Content) replaces your product description with rich visual modules. A+ Content is more prominent on the page and gives you much more creative control.