Amazon Advertising management service for KDP authors
iWrity Amazon Ads Manager
We manage your Amazon Sponsored Products campaigns so your book ads spend less on clicks that never sell. Bid optimization, negative keywords and keyword harvesting run every night through the Amazon Ads API, with you in control of every rule.
What we manage for you
The same work an ads manager does by hand in the Amazon Ads console, done every night with the rules you choose.
Bid optimization
Every night we compare each keyword and target against your target ACoS. Keywords that sell at a healthy cost get more room, keywords that spend without selling get their bid cut or paused.
Negative keywords
Search terms that keep costing clicks without a single order become negative keywords, so your budget stops leaking into shoppers who never buy your book.
Keyword harvesting
Search terms that convert in your automatic campaigns move into your manual campaigns as exact-match keywords, where you control the bid.
Budget and bid limits
You set a minimum and maximum bid, a cap on automatic changes per market and a cap on changes per run. The tool never goes outside those limits.
Campaign reporting
Spend, sales, ACoS, clicks and orders per market, campaign, keyword and search term, pulled from the Amazon Ads API every night.
Full change history
Every bid change, new negative keyword and harvested keyword is logged with the rule that triggered it, so you can see exactly what happened and why.
How it works
- 1
Connect with Amazon
Sign in with Login with Amazon and approve access to your Amazon Ads account. We never see or store your Amazon password.
- 2
Pick your markets and strategy
Choose which marketplaces the tool may manage and a strategy (conservative, balanced or aggressive). Every threshold can be adjusted.
- 3
Review the suggestions
Start in suggest-only mode: you see every proposed bid change, negative keyword and harvested keyword before anything reaches Amazon.
- 4
Switch on autopilot when you trust it
Turn on nightly autopilot per market and the approved rules run on their own. Switch it off or disconnect at any time.
Plans
Author and Pro plans
- Nightly campaign, keyword and search term reports
- Bid, negative keyword and harvest suggestions
- Clear reasons for every suggested change
- Strategy presets and adjustable thresholds
Publisher plan
- Everything in Author and Pro
- Nightly autopilot that applies approved changes for you
- Per-market bid caps and change limits
- Full change history per rule
No setup fee and no percentage of your ad spend. The Ads Manager is not part of the free plan.
Your account stays yours
Access runs through Login with Amazon. We store only an access token, encrypted with AES-256, and never your Amazon password.
Disconnect at any time from your dashboard. We then delete the token and stop all activity on your account. You can also revoke access in your Amazon account settings.
Read how we handle data in our privacy policy.
Questions
Which Amazon ad types does it manage?
Sponsored Products campaigns on KDP author advertising accounts, in all marketplaces where Amazon offers ads for books. Other ad types are not managed.
Does iWrity touch other advertising accounts I own?
No. The tool only reads and manages KDP author profiles. Seller or vendor profiles on the same login are ignored.
Can I undo a change?
Every change is logged with the rule that made it. In suggest-only mode nothing reaches Amazon at all, and you can disconnect your account in one click.
What does it cost?
Suggestions and reporting come with the paid Author and Pro plans. Nightly autopilot is part of the Publisher plan. There is no percentage of ad spend.
Is it available now?
The Ads Manager is in a closed beta with a small group of authors. Send us a mail to join the beta and we will set up your account.
Want your book ads managed?
Mail us at info@iwrity.com and tell us which marketplaces you advertise in. We add beta authors in small groups.
Join the betaiWrity is operated by Stichting De Fryske Wrâld (KvK 78232716), the Netherlands. Amazon, Kindle Direct Publishing and Sponsored Products are trademarks of Amazon.com, Inc. or its affiliates. iWrity is an independent service and is not endorsed by Amazon.