iWrity Logo
Free compliance checker

Amazon Review Compliance Checker

Paste your review below. We check for the 11 most common reasons Amazon silently removes customer reviews before you post.

11 compliance checks

Instant results

Free to use

0 words

What this checks

Review length
Amazon filters very short reviews
No URLs or links
Links are banned in customer reviews
No contact info
Phone numbers and emails cause removal
Product focus
Must be about the book, not shipping
No excessive caps
Heavy caps are flagged as spam
No profanity
Offensive language gets reviews removed
No HTML or code
Amazon doesn't allow formatted markup
Review substance
Repetitive reviews get rejected
Not a generic review
Boilerplate praise gets filtered out
No conflict of interest
Author/seller self-reviews are removed
Sounds human
Em-dashes and AI phrases get flagged

Beyond the text

What Amazon also checks

Even a perfectly written review can get removed. Amazon's algorithms look beyond the text at account-level signals. These can't be checked here, but they're worth knowing.

Account age
New accounts (under 90 days) see their reviews held or auto-removed more often, especially on books they have never bought before.
Verified vs. non-verified
Non-verified reviews are scrutinized more heavily and easier to remove via mass reports. Amazon can purge entire batches of non-verified reviews on a single title.
Review velocity
Posting multiple reviews in a short window triggers fraud detection. Spacing out your reviews reduces the risk of being flagged as a fake account.
Relationship detection
Amazon cross-references reviewer and author accounts via shared IP addresses, devices, and purchase history. Reviewing only one author's books repeatedly is a red flag.
Star rating patterns
A book with 50 five-star reviews and no 3 or 4-star reviews looks manipulated. Clusters of reviews posted shortly after a launch are automatically flagged.
Review history
If your account has had reviews removed before, future reviews are held longer for manual review. A clean track record on your account matters.

Common questions

Amazon review questions, answered

Why was my Amazon review removed?

Amazon removes reviews for several reasons: the review is too short, it contains a URL or contact info, it mentions shipping or the seller instead of the product, or Amazon's algorithm detected a conflict of interest. Account-level signals like account age and review velocity can also trigger removal even when the review text itself is fine.

Why is my Amazon review not showing up?

Amazon holds reviews for moderation before they appear, which can take 24–72 hours. Reviews from new accounts (under 90 days old) or non-verified purchases are held longer or filtered automatically. If your review never appears after 3 days, it was likely rejected silently. Amazon does not always notify reviewers when a review is removed.

How long should an Amazon review be?

Amazon requires a minimum of 20 words, but reviews under 50 words are more likely to be filtered as low-effort. The sweet spot is 75–200 words: enough to show genuine reading, not so long it looks paid. Always include specific details about the content.

What words or phrases get Amazon reviews rejected?

Amazon filters reviews containing URLs, email addresses, phone numbers, profanity, and HTML. Reviews mentioning shipping, packaging, or seller service are rejected as off-topic. Short reviews packed with boilerplate phrases like 'great book, highly recommend' get flagged as fake. AI writing patterns like em-dashes and phrases like 'delve into' or 'it's worth noting' also trigger filters.

Can I include links in an Amazon review?

No. Amazon prohibits any URLs or links in reviews, including affiliate links and author websites. A review containing any URL pattern will be automatically removed.

What is the difference between a verified and unverified Amazon review?

A verified review is from someone who bought the item on Amazon at or near full price. Amazon weights these more heavily and is far more aggressive about removing unverified reviews, especially when a title receives a sudden cluster of them.

Why did Amazon delete all my reviews at once?

Amazon runs account-level audits that can wipe all reviews simultaneously. This usually happens when the algorithm detects manipulation patterns: reviewing only one author's books, posting from the same IP as the author, or a sudden spike in activity. Once flagged at the account level, all past and future reviews from that account can be suppressed.

Does Amazon check for AI-generated reviews?

Yes. Amazon flags common AI writing patterns including em-dashes, 'delve into,' 'tapestry,' 'it's worth noting,' and 'seamlessly.' Reviews scoring high on AI-detection signals are held for manual review or removed. Writing in your own natural voice significantly reduces removal risk.

How long does it take for an Amazon review to appear?

Most reviews appear within 24–72 hours. Reviews from new accounts or non-verified purchases can take up to a week, or never appear if flagged. If your review is still not visible after 3 days, Amazon rejected it silently.

Can an Amazon review be removed after it has already been posted?

Yes. Amazon can remove a review days, weeks, or even months after it went live, during a manual audit, after user reports, or when new account-level signals are detected. A review going live is not a guarantee it will stay live.

Can an author ask readers to leave an Amazon review?

Yes, but only for an honest review with no incentive attached. Amazon prohibits asking for a positive review or offering any compensation — gifts, discounts, or anything else — in exchange for a review. The request must be unconditional.

About iWrity

The review platform built on honest opinions

iWrity gives indie authors a proven way to grow on Amazon. Submit your book, earn points by reviewing others, and build genuine reviews. Plus a full suite of tools to research, optimize, and launch your KDP titles.

4,200+
Active authors
50k+
Reviews posted
100%
Amazon-compliant

Platform features

Everything indie authors need to grow on Amazon

iWrity is more than a review tool. It's a full platform for authors who take their Amazon presence seriously.

Honest reader reviews

Earn points by reviewing other authors' books, then spend them to list your own. Fair, balanced, and 100% Amazon TOS-compliant.

Book Health Check

Free instant audit of your Amazon listing. Scores your cover, description, reviews, and pricing. Tells you exactly what to fix.

KDP Description Generator

Template-based tool that turns your book's details into a formatted Amazon description. Genre templates, one-click HTML.

KDP Category Finder

Search and compare Amazon categories by competition and BSR benchmarks. Find the best category to rank in before you publish.

Live author dashboard

See who claimed your book, track review submissions in real time, and export campaign data. All in one place.

Expert Book Feedback

Get detailed feedback from experienced readers before you publish. Catch weak chapters, pacing issues, and cover problems while you can still fix them.

Your next Amazon review is waiting

Use iWrity to grow your reviews, optimize your listings, and launch stronger on Amazon KDP.