Fantasy set in the modern world, featuring supernatural creatures, magic, and monsters alongside everyday city life.
These are the highest-value keywords for this category. Use them in your KDP keyword fields, book title, subtitle, and book description.
A strong, snarky female protagonist is the genre default for good reason.
The romantic tension subplot significantly expands your audience.
A distinct magic system or supernatural hierarchy adds depth.
Dresden Files and Kate Daniels are the comp titles to know.
In the Urban Fantasy category, Amazon's algorithm heavily weights review velocity and count when ranking books. A book with 30+ reviews ranks significantly higher than one with 5, even with identical keywords and metadata.
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