The Amazon KDP keywords fantasy buyers search by: subgenre terms like epic fantasy, LitRPG and romantasy, plus the dragon, magic-system and chosen-one phrases that drive discovery. Fantasy readers browse by subgenre first, so map each of your seven slots to one subgenre or trope.
Name the subgenre explicitly. "Epic fantasy series" and "urban fantasy detective" outperform generic "fantasy novel".
Creature and element phrases ("dragon rider", "fae court", "necromancer") carry real volume and low ambiguity.
Romantasy is the fastest-growing crossover. If your book qualifies, spend a slot on it.
Series-intent phrases ("complete series", "book one of") capture binge readers KDP loves to promote.
Use these as variations in your 7 KDP keyword fields to capture a wider range of searches.
Ranking for “Fantasy Keywords” on Amazon requires two things working together: perfect keyword placement AND a strong review profile. Amazon's A9 algorithm weighs both.
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