Broad search term for the entire paranormal romance genre. Very high volume, very competitive.
Subgenre specificity (shifter, vampire, fae) will outperform broad 'paranormal romance' in conversion.
Series are essential. this audience buys in bulk and expects long stories.
Kindle Unlimited enrollment is strongly recommended.
Cover design needs to signal the specific supernatural element immediately.
Use these as variations in your 7 KDP keyword fields to capture a wider range of searches.
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