Fantasy where modern-world characters are transported to a magical realm. Narnia and Alice in Wonderland archetypal.
The 'rules' of how portal travel works create reader investment.
The fish-out-of-water dynamic produces humor and wonder simultaneously.
Returning home is the emotional dilemma. the character must be changed enough that home no longer fits.
LitRPG isekai is the most commercially dominant portal fantasy subgenre currently.
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