Fantasy where modern-world characters are transported to a magical realm. Narnia and Alice in Wonderland archetypal.
The 'rules' of how portal travel works create reader investment.
The fish-out-of-water dynamic produces humor and wonder simultaneously.
Returning home is the emotional dilemma — the character must be changed enough that home no longer fits.
LitRPG isekai is the most commercially dominant portal fantasy subgenre currently.
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